About Fiona


Fiona has been working with business leaders for the past 14 years. Most recently with the boards and senior executives at Majestic Wines, Cath Kidston, National Grid, Wincanton, Selfridges Group, Selfridges & Co, Brown Thomas Holt Renfrew, deBijenkorf, The University of Essex, Lloyd’s of London, Lloyd’s Banking Group, Whitbread, BP and Rentokil-Initial. She has also worked with individuals and charities. Fiona’s experience has given her exposure to over 8000 hours worth of psychological profiling.

Fiona has a Bachelor of Science in Psychology from Warwick University, a Business Masters from Warwick University Business School and a Masters of Science in Psychology from The University of London (with distinction). Fiona is also professionally recognized, as a Chartered Psychologist with the British Psychological Society, Associate Fellow of the British Psychological Society, and Principle Practitioner with the Association of Business Psychologists.

Fiona has recently published a chapter entitled “The Brains Behind Business – Cutting Edge Neuroscientific Research and its Application to Business Psychology” writing alongside prominent academics. She is a public speaker and has recently delivered talks relating to the chapter for the Association of Business Psychologists and the University of Westminster. Other talks include ‘Leadership involving the ancient brain in the modern world’ presented to the Institute of Directors and audiences at Selfridges & Co.

Aroka employs 14 associates who work internationally and has herself worked globally.